| Recommendationn techniques adn personalized solutions for television.
|IIF investment: November 2007
Personal TV is an innovative Project, which allows delivery of recommendation techniques and personalized solutions for television.
In this way Personal TV offers unique solutions to the extremely large television content offered by stations, and the problem of too much information . Such a solution becomes possible thanks to many specialists cooperating within the project. With the investors' knowledge and experience Personal TV has potential to evolve in many attractive directions, to develop in many fields, it is able to use its market potential and to meet the needs of thousands receivers of television content.
Personal TV uses personalization technology “Personal Sense” created after two years of research and development.
Personal Sense is a recommendation and personalization technology which uses sublimated algorithms to generate adequate recommendations ideally suited for personal expectations. Personal Sense combines its understanding of each viewer's preferences with the insight it gains from interacting with many other users of this technology. This garnered knowledge enables Personal Sense to offer the richest, most accurate personalized television experience for each viewer.
Personal Sense allows producers to understand in what way products or services will be seen, before they will be introduced into the market. Systems offered within the Personal Sense technology make it easier to prepare suitable offers for different types of clients. It is an easy way to manage many differing propositions. Personal Sense gives the ease of immediately required information, data and products. Personal Sense shortens the time needed to get preferable services. It is also a perfect solution for markets connected with a wide range of media, which thanks to Personal Sense will be able to guarantee its clients adequate and targeted contents.
Personal Sense surveys on recommendation and personalization technology are significantly more adequate than others solutions which are schematic and which do not give expected results. Conducted surveys are targeted to create innovative technology, which allows us to enjoy content fully adjusted to our needs. Inventing and implementing efficient recommendations and personalization technology helps us to spare what is most valuable our time and energy.
Following clients are now using and testing Personal TV recmmendation technology: DIALOG, CENEO, meble.pl and Avista Media.